Master Google Ads PPC from Zero to Launch
Designed as the ultimate Google Ads training course for beginners, this PPC course provides the fastest path from confusion to confidence. If you want to learn Google Advertisement basic in a practical, no-fluff way, this is your starting point. Perfect for small business owners and marketers, it lays the foundation for Google Ads for small business by teaching the core principles you’ll need to master.
Google Ads is the premier platform to capture high-intent customers actively searching for solutions. This foundational Google Ads training for beginners demystifies Pay-Per-Click (PPC) advertising, moving beyond theory to practical, hands-on execution. You’ll learn the core mechanics, platform strategy, and gain the confidence to run your first campaign, understanding precisely when to leverage Google’s search intent over social media’s broad attention.
The Importance of This Training
Wasting budget on misaligned ads is costly. This course provides the critical beginner’s framework to invest wisely. Understanding the fundamental “Intent vs. Attention” paradigm ensures you choose the right platform (Google vs. Social) for your business goals, maximizing your return on ad spend (ROAS) from day one.
Investing in a proper PPC course saves your small business from costly trial-and-error. This Google Ads training gives you the strategic filter to spend your budget effectively, ensuring you’re ready for more advanced topics or official Google Ads certification prep.
Course Objective
To equip absolute beginners with the practical skills and strategic understanding to set up, launch, and analyze a foundational Google Search campaign within 4 hours, and to make informed platform marketing decisions.
Key Topics Covered
Our curriculum is designed to help anyone learn Google Ads fundamentals, including:
The Digital Ad Landscape: Intent (Google) vs. Attention (Social)
Google Ads Account Core Mechanics & Structure
Keyword Research Fundamentals for Search Intent
Crafting High-CTR Text Ads
Campaign Settings & Budgeting for Beginners
Performance Metrics: Clicks, CTR, CPC, Conversions
Strategic Platform Selection: When to Use Google PPC
This PPC course demystifies keyword intent and campaign structure
For small business owners, we include specific modules on budgeting and local targeting
While this is a foundational Google Ads training, the concepts covered are crucial for anyone considering Google Ads certification prep in the future.”
Practical Benefits & Daily Use Cases
Employees will immediately apply this training to:
Lead Generation:
- Create targeted search campaigns to capture high-intent leads for sales teams.
Product Launch:
- Drive immediate traffic to new offerings by targeting precise search keywords.
Local Business Promotion:
- Use location-based keywords to attract nearby customers ready to buy.
Budget Efficiency:
- Make data-informed decisions on where to allocate marketing spend for direct response.
Training Methodology
This is an instructor-led, live workshop designed for hands-on learning. We employ a learn-do methodology: concise concept explanations followed by guided, practical activities within your own Google Ads account. Participants learn by doing, resulting in a drafted, real campaign by session end.
Ready for Google Ads Mastery?
Stop wondering how to learn Google Ads effectively. Enroll in this hands-on PPC course today and transform your small business advertising. Build the core skills that all advanced Google Ads certification prep requires.
Click Here to Inquire Now or email us at sa***@************om.my to book your spot on our public training schedule.
