Generative AI for Content Creation Training Course

Overview

In today’s fast-paced digital landscape, Generative AI is revolutionizing how we produce content. This comprehensive two-day programme is designed specifically for Malaysian professionals, providing a hands-on journey through the latest AI tools for text, image, and video creation.

Move beyond theory and learn practical, actionable skills to streamline your workflow, maintain brand consistency, and produce captivating content for platforms like TikTok, Instagram, and YouTube Shorts with unprecedented speed and quality.

The Importance of This Training

Keeping up with AI is no longer optional. Content demand is at an all-time high, while audience expectations for quality and volume continue to rise. This training addresses the critical skills gap, empowering your team to leverage AI as a collaborative force multiplier. Learn to overcome creative blocks, ensure brand-safe AI usage, and produce a higher volume of polished content without sacrificing consistency or strategic alignment—a direct competitive advantage.

“AI tools should complement, not replace human creativity.” – Chad Gilbert, VP Content Marketing, NP Digital.

Objective of This Course

To equip marketing, social media, and content teams with the practical knowledge and hands-on skills to effectively integrate Generative AI into their entire content creation workflow. Participants will learn to use leading AI tools for ideation, copywriting, image generation, and video editing to produce high-quality, platform-optimized content efficiently and responsibly.

Key Topics Covered

Foundation of LLMs (ChatGPT, Gemini, Claude): How they work and their role in content creation.
Structured Prompting Frameworks (PROMPT Method): For consistent, high-quality text and visuals.
AI Image Generation & Character Consistency: Create brand-aligned visuals and multi-scene stories.
AI Content Production: Generate ideas, captions, scripts, and long-form copy (BM/English).
AI-Assisted Video Editing: Use tools like CapCut & Descript for rapid, polished short-form video.

Practical Benefits for Daily Work

Reduce Content Production Time from days to hours using AI-assisted workflows.
Generate endless ideas and variations for campaigns and social media posts.
Create on-brand visuals and videos without needing advanced design or editing skills.
Develop consistent character-driven visuals for storytelling and campaigns.
Repurpose one piece of content into multiple formats (blog, social posts, video scripts) efficiently.

Building a Complete Skillset

To maximize the impact of your AI-generated content, mastering a professional design platform is key. This Generative AI course pairs perfectly with our Canva Essentials for Workplace Training , which provides the foundational skills to expertly polish, layout, and brand the visuals and graphics you create with AI.

Training Methodology

We believe in learning by doing. Our methodology blends:

Structured Concept Briefings for solid foundation.
Live Demonstrations of real-world tools and techniques.
Guided Practice & Individual Tasks for hands-on competency.
Collaborative Group Activities to solve real content challenges.

Ready for digital transformation using Artificial Intelligence?

Transform Your Content Output. Equip your team to produce more, in less time, without compromising quality. Our hands-on AI for Content Creation training empowers employees to master AI tools for compelling copy, stunning visuals, and engaging videos—directly boosting your brand’s digital presence and ROI.

Click Here to Inquire Now or email us directly at sa***@************om.my to schedule your in-house training session.

Level

Beginner - Intermediate

Duration

2 Days

Languange

B. Malaysia and English

Training Mode

Public & In-House

Training Module Content

Module 1: LLMs for Content

Module 2: Prompting Frameworks

Module 3: Image Prompting

Module 4: Character Consistency.

Module 5: AI for Copywriting & Scripts

Module 6: AI-Assisted Video Editing

Capstone: Creating a Complete Content Package.

Learning outcome

By the end, participants will be able to:

Identify and apply key AI tools for text, image, and video creation.
Employ advanced prompting techniques for reliable, high-quality outputs.
Generate complete content packages (visuals + copy) for social and corporate use.
Analyze content needs to determine the optimal AI tool and strategy.
Edit and produce short-form videos rapidly using AI-powered features.

Want to train your entire team?

Get a customized in-house training quote today! Contact us or click below.

Who is this training for?

Marketing, Social Media, and Corporate Communications Teams.
Entrepreneurs, SME Owners, and Content Creators.
Corporate Executives involved in Digital Branding.
Any professional seeking to enhance productivity and creativity with AI.

Target Industry

All industries requiring digital content, including but not limited to: Retail & E-commerce, Banking & Finance, Hospitality, Education, Technology, Government and Government-Linked Companies (GLCs).

Participants requirements:

Pen, Notes & Laptops.

Recognized training provider

Trusted By

Since 2009, we have work with more than 3,000 brands including…

Clients' Review

“This training transformed how we think about content production. Moving beyond theory, we learned a practical, end-to-end workflow—from effective prompt engineering to refining AI outputs for our brand voice. The efficiency gains in producing first drafts for blogs and social media are already measurable. A game-changer for any marketing team.”

Ms. Chloe Lim | Content Marketing Lead, Urban Digital Agency

“Most valuable was learning to use AI as a creative strategic partner, not just a tool. The course provided a crucial ethical framework for originality and copyright, while teaching us to leverage AI for brainstorming and overcoming creative blocks. It empowered us to innovate responsibly and elevate our creative output.”

Encik Rizuan | Jabatan Kemajuan Masyarakat Negeri Selangor

TRAINER PROFILE

Mr. Amir | Lead Trainer & AI Specialist

Mr. Amir is a certified Generative AI practitioner and content strategy expert with over 8 years of experience in digital marketing and corporate training. Specializing in the practical application of AI tools for real-world content creation, he has trained numerous marketing teams, SMEs, and corporate organizations across Malaysia to harness AI for enhanced productivity and creative output.

Amir’s expertise lies in translating complex AI concepts into actionable, easy-to-understand workflows. His hands-on approach ensures participants not only understand prompting frameworks and tool functionalities but can immediately apply them to generate high-quality text, consistent visuals, and engaging short-form videos. He is deeply familiar with the nuances of creating Malaysia-centric content and maintaining brand voice across multiple digital platforms.

With a passion for empowering professionals, Amir’s training sessions are known for being highly interactive, practical, and focused on delivering measurable skills that participants can use from day one. He is the driving force behind equipping teams with the confidence and competence to lead in the AI-augmented content landscape.

TRAINING POLICY

Disclaimer

Course dates displayed in the ABTS-TMS™ are provisional, pending final confirmation based on trainer availability. Final dates will be confirmed once coordination with the trainer is complete. You are also welcome to contact our team directly, and we will gladly assist in aligning with the trainer’s schedule.

Cancellation & Rescheduling Policy

We reserve the right to cancel or reschedule any course due to unforeseen circumstances; in such an event, participants will receive a full refund. Please note that the training venue may be subject to change based on final enrollment and classroom availability. All courses require a minimum of five (5) confirmed participants to proceed as scheduled.

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Frequently Ask Question (FAQ's)

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